👩🏼‍🏫 8 modules ✅ 57 exam questions 📙 11 templates 📝 5 coursework tasks ⏰ 7+ hours’ of content 🔖 Official certification 👨🏼‍💻 100% self-paced

Course overview


We all know that SaaS orgs, especially start-ups, want to grow and scale quickly, with many solely focused on rapid customer conversion. 💰 But the importance of customer retention for revenue growth should never be understated. The only problem is, customer retention is a tricky art to master..

First, you’ve got to put yourself in the shoes of the customer and visualize their journey with your product. But how do you get there? You’ve got to master your personas. 

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Persona Certified | Masters badge

By the end of this course, you'll come away with the ability to:


🛠 Create, build, and deliver personas that actually work.

📈 Extract and mine data that drives bottom-line impact.

💪Boost your entire company’s product, marketing and sales efforts to the next level.

🧩Align everyone in your org rallied around your personas.

💰Demonstrate the tangible value that personas deliver.

All this and so much more! Take control of your persona roll out, get persona masters certified today. 

"One word. WOW!!!! And I mean WOW! I wish I had this when I built personas the first, second time. It would shorten the cycle of marking them by weeks. Months."


Igor Kranjcec, Head of Marketing at Mediatoolkit

By professionals, for professionals.


Here at FoSaaS, we’re home to the world’s largest community of
founders, senior execs, SaaS leaders and more. By a long way. And we don’t let that go to waste. Our persona masterclass has been built with the support of orgs like 👉

P.s. If you need help convincing your boss so you can be the next logo, we've done the hard part for you.

Persona masterclass built with...
Product marketing use cases

What we’re offering you.


Expertly crafted and curated by some of the world’s leading product marketing minds, this course is bursting with tried and tested strategies, so you can skip what doesn’t work and cut straight to what does. But
that’s not all we’re offering you. You’ll find: 

📚5+ hours’ worth of course content.

💻2+ hours’ of bonus footage featuring orgs like IBM.

🔎Tons of real-life case studies throughout.

✍Marked exams at the end of every module.

🏅Official persona certification if you pass all the exams.

"Knowing personas and their pain points drives everything from targeted messaging to tailored sales enablement and understanding the voice of the customer. This course is essential for any marketer creating personas for the first time, as well as for those refreshing and validating existing personas as the course contains a blend of theory, practical advice and best practice tips."


Louise Dunne, Head of Product Marketing at Linnworks

Course curriculum

  Introduction [40 mins]
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  Persona use cases [60 mins]
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  Bonus footage #1
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  The persona pre-work [50 mins]
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  Bonus footage #2
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  Persona interview guide [35 mins]
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  Bonus footage #3
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  Data consolidation [30 mins]
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  Bonus footage #4
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  Persona templates [20 mins]
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  Communication [12 mins]
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  Reviewing your personas [35 mins]
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  Wrap up
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Personas aren't created in isolation. They pull in multiple skills from multiple departments, which is why this course is created with SaaS professionals, product marketers, product managers, customer success - and more, in mind.

Built in partnership with our
sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.

FoSaas + PMA

FAQs.

Q: Who’s this course for?

A: Anyone with an interest in building awesome personas. If you’re brand new to the persona process, this masterclass will provide you with a comprehensive, step-by-step guide that’ll arm you with everything you need to know to go away and create impactful personas.

If you’re a pro who’s done more rounds of personas than you can remember, this course is still for you. Built using only the latest trends and proven practices from experts all over the globe, you’re guaranteed to walk away with new ideas sure to revolutionize your current approach.

Q: How long will it take me to complete the course?

A: It depends how quick you work your way through alllll the materials. The course itself comprises 5 hours of content in which you’ll be required to complete exams on. On top of that, you’ll be given access to 2 hours of bonus footage and although these aren’t mandatory, we’d definitely recommend giving them a watch! 

Finally, you’ll also be given the option to complete five coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away. 

Q: What happens once I’ve completed the course?

A: A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want. 

Q: Will I be able to ask questions?

A: You sure will. Within every section, there’ll be an area to ask questions as you go, as well as see the questions answers other students have asked and received.